Blog

Case study: Brentwood’s pre-election survey results help change the conversation for a win on Election Day

Elaine Warren Oct 5, 2020 5 min read

Last fall, when the Brentwood School District received its pre-election survey results from ExcellenceK12, district leaders thought they knew what direction they would be heading for the April 2020 bond election. The survey was intended to determine what to do with Brentwood’s two elementary schools – McGrath and Mark Twain…

Don’t halt your pre-election research

admin Sep 22, 2020 1 min read

Fall reopening ups and downs have your school district busy beyond belief, making it hard to think past tomorrow. But, pre-pandemic, your school district may have been planning for a bond issue. Now is the time to seek the input of your patrons, if you foresee a future bond election…

Don’t let the “noise” derail you

Elaine Warren Sep 14, 2020 2 min read

At ExcellenceK12, we have a habit of listening in on what’s happening with our school district clients by monitoring social media in various markets, following news stories and getting direct feedback from clients and friends. What we are hearing lately is jarring – a lot of negative patron “noise.” Much…

How much time do you spend managing your patrons’ perceptions?

Elaine Warren Aug 21, 2020 2 min read

We’re going to go out on a limb and assume nobody has asked you that question today – or ever. Managing perception is probably not one of the classes you took when getting your degree(s) in education. Things are changing every day in this brave new world of 2020. This…

Gossip today becomes a social media headline tomorrow

Sara Dressler Aug 11, 2020 4 min read

Friends and neighbors are talking about your school district’s fall reentry plans. Do you have a pulse on what they are saying? We know from conducting hundreds of research studies for school districts that “friends and neighbors” is the number one source patrons turn to for district news. Those same…

Case Study: Northwest School District uses unique, varied media channels for COVID-19 response

Susan Nenonen May 12, 2020 6 min read

At least once a week, while walking his dog, Lacy, Dr. Desi Kirchhofer, superintendent, reaches out through a video message to the “Lion Nation” of the Northwest School District in House Springs, Mo., to send out positive messages – and to simply connect with his patrons – during the COVID-19…