The 80/20 rule has never been more apt. In most school districts, there are two distinct groups of patrons. There are raving fans who support everything the district does and the “citizens against virtually everything” (or CAVE dwellers) who rain on everyone’s parade. Collectively, these groups generally make up about…
If you are like most of our clients, you are shouting, “hip hip hooray” the 2020/2021 school year is in the books. You are probably chomping at the bit to get back to a more normal routine and education delivery system. We are, too. And none of us wants another…
By: Stephanie SmithDirector of Public Relations, Fort Osage R-1 School District In the past year, I have never been prouder to be a part of public education. While I am not sure words can convey the COVID-19 pandemic or its impact on education, I have seen school personnel all over…
Almost 30 years ago, I accidentally learned a lesson that has served me well for decades. I was playing golf at a course in Dallas and, miraculously, I was doing great. With a 12 handicap, I managed to get through the first eight holes at even par. The ninth hole…
When people ask who our competition is, our immediate response is the DIY school districts. Many research tools are readily available to school districts – and some take advantage of the cost savings by doing their own in-house research. In fact, we often encourage our clients to DIY projects that…
At ExcellenceK12, all our staff members have kids or grandkids in public schools, so we understand what parents are going through during this pandemic. Even in the best of circumstances, it has been challenging. From our observations and communications with peers in many markets, districts seem to be making every…
