We’re going to go out on a limb and assume nobody has asked you that question today – or ever. Managing perception is probably not one of the classes you took when getting your degree(s) in education. Things are changing every day in this brave new world of 2020. This…
Friends and neighbors are talking about your school district’s fall reentry plans. Do you have a pulse on what they are saying? We know from conducting hundreds of research studies for school districts that “friends and neighbors” is the number one source patrons turn to for district news. Those same…
At least once a week, while walking his dog, Lacy, Dr. Desi Kirchhofer, superintendent, reaches out through a video message to the “Lion Nation” of the Northwest School District in House Springs, Mo., to send out positive messages – and to simply connect with his patrons – during the COVID-19…
In this time of uncertainty, some of the most vulnerable are our children and their families. How you respond to and communicate with them about Covid-19 – and the steps you are taking to ensure their education continues – will leave a lasting impression. Your school district is looking to…
In a crisis situation, like the one everyone is experiencing with Covid-19, things can change at the drop of a hat. As district leaders, you are the ones everyone depends on to motivate them to stay positive and feel safe. Getting immediate feedback from your stakeholders about how you are…
When we ask school districts about their strategic planning efforts, we hear a number of responses – some of which are not very encouraging – such as: I looked for a strategic plan when I became superintendent and found the last one was done 11 years ago. Our BOE is…
