We talk to school district patrons all the time, and one thing we consistently hear is districts do not share enough about the general status of the district. Districts tend to focus on student achievements and other feel-good stories. That’s all good and fine and gives people the impression everything is great. But when you…
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When we talk to patrons about what they want from school districts, one of the topics that almost always comes up is transparency. Patrons want to know more about what’s going on in the district than they currently know. But here’s the problem. Our research also shows they are not digesting the information that’s already coming from the…
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By Dr. Jaret Tomlinson As the work of leading school districts continues to grow in complexity, strong, collaborative relationships between superintendents and School Board members are more essential than ever. With that in mind, I wanted to share a few best practices for managing School Board relations in ways that foster trust, transparency, and strategic…
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If you are contemplating a bond or levy issue in the next 12 months, think about what kind of information would be helpful in formulating your ballot questions and running a successful information campaign. You might want to know: -Are your patrons happy with the current state of the district?-Where do patrons think you could…
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In today’s rapidly changing educational landscape, understanding the climate and culture of your school district is more important than ever. A healthy, inclusive, and supportive school culture can significantly impact student engagement, staff satisfaction, and community involvement. However, conducting a meaningful Climate and Culture Study is no simple task. Why DIY surveys aren’t enoughWhile internal…
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Guest column by Lonnie MoserSuperintendent, Hiawatha Schools USD 415 I’m not sure there is a better season than autumn. The fall colors in Hiawatha, known as the city of beautiful maples, is a sight to behold, and schools are fully engaged in their purpose. As we near the end of our first quarter of the…
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Have you considered the similarities between playing golf and passing a bond issue? In golf, there is quite a bit of information you need to know before teeing off on the first hole. Some of that information is visual. You can see the fairway and (often) see the green. The flag on the green might…
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One way to give your brand a boost of positive attention is to work with other local brands to enhance your market. Economic Development groups, Departments of Tourism, Chambers of Commerce, and other entities are ripe pickings for joint efforts to help your and their brand. So, you might consider a brand initiative that uses…
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Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” She was right. When you boil it down, a brand is the culmination of everything everyone has ever felt about your school district. As such, you…
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Don’t lose your raving fans For simplicity’s sake, let’s define brand as the cumulative feeling people have when they interact with your district. People tend not to remember specific incidents, but they will always remember how you made them feel. People who have fond memories of their interactions with the people in the district are…
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