Almost every school district reports the same findings when it comes to how patrons receive district information. The number one source is almost always friends and neighbors. This is often followed by social media/Facebook. Additional findings can include media resources (newspaper) and district-initiated communications, such as the district website, email blasts, etc. The piece of…
Read more

It’s always good to know where you stand. Is your school district respected, beloved, and held in high esteem? Or do staff, students, parents, and patrons simply tolerate you? If you don’t know where you stand, it’s hard to have a plan of action that will move the district forward. Remember, when it comes to…
Read more

What happened? If you just lost a bond or levy ballot issue, you are probably getting this question from all sides. And that’s probably a hard pill to swallow right now. It hurts. We get it. One of the hardest things about a failed bond or ballot issue is you are back to square one.…
Read more

The last few years have seen a steady rise in conversations about culture: what it is; what it does; and why it’s important. Much of the content has been based on human resources issues, including recruiting, retention, employee engagement, et al. While these are all worthy topics to explore and can impact your bottom line,…
Read more

If you are talking to your Board of Education about the advisability of conducting a pre-election phone survey to determine whether your long-term facility ideas will be received favorably, below is good information to have. Five things a pre-election survey can tell you: Ready to find out what your pre-election survey can tell you? Contact…
Read more

Frankly, I don’t know anybody or any profession that doesn’t have occasional communication challenges. A big part of the challenge is simple. Most people think they are communicating clearly when it’s simply not happening. And it’s not happening for one reason. The communication is incomplete. To help you understand the basics of communication, take a…
Read more

We recently completed patron satisfaction surveys where the data showed patrons who once had students in the district were less pleased with the district than patrons who had never had children in the district. The prevailing thought is once you are familiar with the district and your children and you have a positive experience, you…
Read more

Involving citizens in the life of the district is a grading question that often receives low marks on patron surveys. They feel like they are not part of the conversation when the district is making decisions about things like new buildings, renovations, boundary changes, etc. The problem is districts are still using 1950s practices when…
Read more

If you Google the word “leadership,” you’ll get more than 4 trillion responses, with many of those focusing on the meaning of “leadership” or the definition of “leadership.” With so many pundits weighing in, I thought I’d add my two cents. For me, leadership is all about three things: Vision. If you are a leader, you…
Read more

How your district approaches communicating all the good work happening in your schools determines how much support you will receive from staff, students, parents, and the community as a whole. The best way to determine this is through a communications audit. The process includes: Conducting 20-minute telephone interviews with 20 Key Opinion Leaders from around…
Read more