In today’s educational landscape, public school districts are expected to do more than deliver strong academic outcomes. They are expected to provide an experience that reflects responsiveness, respect, and trust. While “customer service” may sound like a concept reserved for the private sector, it is clear districts must embrace it as a core valueFamilies entrust…
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When we talk to patrons about what they want from school districts, one of the topics that almost always comes up is transparency. Patrons want to know more about what’s going on in the district than they currently know. But here’s the problem. Our research also shows they are not digesting the information that’s already coming from the…
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By Dr. Jaret Tomlinson As the work of leading school districts continues to grow in complexity, strong, collaborative relationships between superintendents and School Board members are more essential than ever. With that in mind, I wanted to share a few best practices for managing School Board relations in ways that foster trust, transparency, and strategic…
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If you are contemplating a bond or levy issue in the next 12 months, think about what kind of information would be helpful in formulating your ballot questions and running a successful information campaign. You might want to know: -Are your patrons happy with the current state of the district?-Where do patrons think you could…
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One way to give your brand a boost of positive attention is to work with other local brands to enhance your market. Economic Development groups, Departments of Tourism, Chambers of Commerce, and other entities are ripe pickings for joint efforts to help your and their brand. So, you might consider a brand initiative that uses…
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Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” She was right. When you boil it down, a brand is the culmination of everything everyone has ever felt about your school district. As such, you…
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Don’t lose your raving fans For simplicity’s sake, let’s define brand as the cumulative feeling people have when they interact with your district. People tend not to remember specific incidents, but they will always remember how you made them feel. People who have fond memories of their interactions with the people in the district are…
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Patron input matters. School districts are increasingly having to address new issues and concerns from students, staff, and parents that general patron relationships might end up on the back burner. One way to help districts navigate trying times is to have an early warning system in place, like a Citizens Advisory Committee (CAC). These patrons…
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By: Dr. Jaret Tomlinson, Superintendent, Excelsior Springs School District Since embarking on a journey to harness the power of data to transform our schools and strengthen community bonds, we reflect on the progress made by engaging our stakeholders. It’s inspiring to witness the positive impact data-driven decision-making has had on education and community engagement. Empowering…
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Almost every school district reports the same findings when it comes to how patrons receive district information. The number one source is almost always friends and neighbors. This is often followed by social media/Facebook. Additional findings can include media resources (newspaper) and district-initiated communications, such as the district website, email blasts, etc. The piece of…
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