If you are contemplating a bond or levy issue in the next 12 months, think about what kind of information would be helpful in formulating your ballot questions and running a successful information campaign. You might want to know: -Are your patrons happy with the current state of the district?-Where do patrons think you could…
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In today’s rapidly changing educational landscape, understanding the climate and culture of your school district is more important than ever. A healthy, inclusive, and supportive school culture can significantly impact student engagement, staff satisfaction, and community involvement. However, conducting a meaningful Climate and Culture Study is no simple task. Why DIY surveys aren’t enoughWhile internal…
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Have you considered the similarities between playing golf and passing a bond issue? In golf, there is quite a bit of information you need to know before teeing off on the first hole. Some of that information is visual. You can see the fairway and (often) see the green. The flag on the green might…
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One way to give your brand a boost of positive attention is to work with other local brands to enhance your market. Economic Development groups, Departments of Tourism, Chambers of Commerce, and other entities are ripe pickings for joint efforts to help your and their brand. So, you might consider a brand initiative that uses…
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Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” She was right. When you boil it down, a brand is the culmination of everything everyone has ever felt about your school district. As such, you…
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Don’t lose your raving fans For simplicity’s sake, let’s define brand as the cumulative feeling people have when they interact with your district. People tend not to remember specific incidents, but they will always remember how you made them feel. People who have fond memories of their interactions with the people in the district are…
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When I voted on the Jackson County, Mo. sales tax to fund a new stadium for the Kansas City Royals, I noticed something interesting that is common every time I go vote. I’m always the youngest person there. And I’m not talking about the volunteers (who are also older); I’m talking about the voters. Everyone…
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Patron input matters. School districts are increasingly having to address new issues and concerns from students, staff, and parents that general patron relationships might end up on the back burner. One way to help districts navigate trying times is to have an early warning system in place, like a Citizens Advisory Committee (CAC). These patrons…
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Almost every school district reports the same findings when it comes to how patrons receive district information. The number one source is almost always friends and neighbors. This is often followed by social media/Facebook. Additional findings can include media resources (newspaper) and district-initiated communications, such as the district website, email blasts, etc. The piece of…
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It’s always good to know where you stand. Is your school district respected, beloved, and held in high esteem? Or do staff, students, parents, and patrons simply tolerate you? If you don’t know where you stand, it’s hard to have a plan of action that will move the district forward. Remember, when it comes to…
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ExcellenceK12
302 SW 5th St.
Blue Springs, MO 64014
913-484-0920
rick@excellenceK12.com
