How your district approaches communicating all the good work happening in your schools determines how much support you will receive from staff, students, parents, and the community as a whole.
The best way to determine this is through a communications audit. The process includes:
- Conducting 20-minute telephone interviews with 20 Key Opinion Leaders from around your district to determine where the district is excelling in communications and where it could improve.
- Interviewing district leaders, including the superintendent, the leadership team, and all School Board members, to determine what brand messages and overall communications they want patrons to hear.
- Providing four online surveys – district staff, current parents, community members, and high school students – to determine whether what your patrons are hearing and what they want to hear is what the district wants to communicate.
- Reviewing a sample of outbound content from the district and its schools for the past 18 months to determine the most frequent themes and messages.
We present the results in a comprehensive, written report, which shows where the district is excelling in communications and areas where it could improve.
Click here for a sample communications audit.
The difference between what your school district is saying and what your patrons are hearing (and interpreting) is often staggering. Contact us today for a communications audit.
