Our videos are designed to educate school districts about saving money on typical public relations needs—strategic planning, climate and culture studies, exit survey, etc.
We will provide simple instructions for a DIY solution and may also suggest price ranges you might expect to pay if working with a vendor.
K12 Education Branding
Nick Main, our creative director and brand guru, talks about the importance of brand. If your brand is strong, people will favor you and buy from you. If your brand is weak, people will use some other criteria, usually price or convenience. Nick has extensive experience helping not for profits and tax-funded clients develop great brands. Nick has won just about every creative award there is, but takes pride in helping clients impact their brand and bottom line.
Annual Community Surveys
We have many district clients who we conduct annual phone and online surveys. Districts tell us their patron communications are much better when they are seeking feedback on a regular basis. Annual surveys can tell you how patrons rate the various services you offer; how they feel about teachers, administration, and the Board of Education; and how they get their information about the district. And, if appropriate, how they feel about your future bond or levy issue.
Virtual Strategic Planning
Virtual Strategic Planning is a modern approach that focuses energy and efforts on reaching a wide variety of people as opposed to a dated approach conducted by a smallish committee and tactics like focus groups. We want hundreds of people involved in the process so we have a true representation of what patrons want.
Virtual Citizens Advisory Committee
Getting people involved in the district and having them commit to attending in-person meetings can be challenging, especially in these post-COVID times. However, participation in a Virtual Citizens Advisory Committee takes very little time and only requires them to take a few online surveys per year. And you will gain an army of informed patrons carrying your messages to the community.
