If you are talking to your Board of Education about the advisability of conducting a pre-election phone survey to determine whether your long-term facility ideas will be received favorably, below is good information to have. Five things a pre-election survey can tell you: Where your brand stands. By asking your patrons…
Frankly, I don’t know anybody or any profession that doesn’t have occasional communication challenges. A big part of the challenge is simple. Most people think they are communicating clearly when it’s simply not happening. And it’s not happening for one reason. The communication is incomplete. To help you understand the…
We recently completed patron satisfaction surveys where the data showed patrons who once had students in the district were less pleased with the district than patrons who had never had children in the district. The prevailing thought is once you are familiar with the district and your children and you…
Involving citizens in the life of the district is a grading question that often receives low marks on patron surveys. They feel like they are not part of the conversation when the district is making decisions about things like new buildings, renovations, boundary changes, etc. The problem is districts are…
If you Google the word “leadership,” you’ll get more than 4 trillion responses, with many of those focusing on the meaning of “leadership” or the definition of “leadership.” With so many pundits weighing in, I thought I’d add my two cents. For me, leadership is all about three things: Vision. If…
How your district approaches communicating all the good work happening in your schools determines how much support you will receive from staff, students, parents, and the community as a whole. The best way to determine this is through a communications audit. The process includes: Conducting 20-minute telephone interviews with 20…
