Case Study: Northwest School District uses unique, varied media channels for COVID-19 response
At least once a week, while walking his dog, Lacy, Dr. Desi Kirchhofer, superintendent, reaches out through a video message to the “Lion Nation” of the Northwest School District in House Springs, Mo., to send out positive messages – and to simply connect with his patrons – during the COVID-19 crisis. The videos – which…
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