Every patron survey we run asks voters to grade their district. Quality of education usually earns strong marks. Value for the tax dollars spent is where the grade slips, and it is the grade voters remember when you ask for more. You will never know what your patrons value until…
From the desk of Dr. Jaret Tomlinson, Ed.D. When staff members leave your district, their experiences don’t have to walk out the door with them. At ExcellenceK12, we help school districts transform departures into powerful insights through thoughtfully designed Exit Surveys. Instead of guesswork, you gain clear, actionable data about…
In the past 18 years, we have helped hundreds of school districts pass bond issues. We often do a pre-election telephone survey six to nine months before the election to identify what patrons want and what they are willing to pay. This combination of data is usually a slam dunk.…
In today’s educational landscape, public school districts are expected to do more than deliver strong academic outcomes. They are expected to provide an experience that reflects responsiveness, respect, and trust. While “customer service” may sound like a concept reserved for the private sector, it is clear districts must embrace it…
We talk to school district patrons all the time, and one thing we consistently hear is districts do not share enough about the general status of the district. Districts tend to focus on student achievements and other feel-good stories. That’s all good and fine and gives people the impression everything…
When we talk to patrons about what they want from school districts, one of the topics that almost always comes up is transparency. Patrons want to know more about what’s going on in the district than they currently know. But here’s the problem. Our research also shows they are not digesting the information…

